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The most important thing to know about branding is that it is NOT a one-time activity but a constant, ongoing process.

Whether you want to create or rejuvenate a brand, Design works offers brand-building services to guide you through the complete brand development cycle of discovery, definition, development and communication.

The Road to Discovery

Discovery begins with a clear affirmation of your corporate values, business model and marketing objectives. A perceptual brand audit helps us to gauge perceptions inside the company and through external stakeholders. We look at trends in your industry, your competition and your target customer to put things into proper context. At this point in the journey, we want to expose misperceptions and uncover hidden gems that can make your brand stronger and more relevant. Findings and recommendations are delivered in an assessment report.

Brand Development

The creative work of corporate identity development builds on this foundation, from brand naming and logo design to a unique visual style and key messages for a compelling story. We approach this work from a variety of angles to provide a range of creative concepts, and when a direction is chosen, the concepts are refined to the client’s satisfaction. Brand usage and style guidelines promote brand stewardship and consistent application of your brand in all future communications.

Creating an Identity

Brand definition is a formative stage fueled by knowledge gathered in discovery. The goal of this stage is to define or refine the fundamental building blocks of your brand identity. A collaborative process of Brand storming leads to clear statements of vision, mission and market positioning endorsed by your key decision makers. A creative brief captures defined elements and becomes a tool for brand development.

Cross-media Communication

A strategic plan for cross-media marketing is driven by business objectives, client resources and market opportunities. With a website at the core of communications, cross-media marketing campaigns can be launched, measured and refined with speed, accuracy and cost-efficiencies. In today’s digital world, this is the best way to engage customers and build brand loyalty.

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